Monitor Marketing Strategies and Tactics BBQfun

Strategies and tactics used to monitor and implement the promotional activities BBQfun is a leading chain store organization in Brisbane. Due to the level of market saturation, and hence competition, it aims to expand its operations and market share alike, through a marketing strategy that has been formulated by its management (Kotler, Adams, Brown Armstrong 2005).Advertising We will write a custom report sample on Monitor Marketing Strategies and Tactics: BBQfun specifically for you for only $16.05 $11/page Learn More It has put the necessary mechanisms in place with an aim of achieving its goals and these include facilitation for payments through the introduction of convenient payment plans. In doing this, the organization has automated its stores to enable the customers pay their bills at their own convenience. Therefore, other than carrying cash wherever they go, customers will be able to use credit cards and visa cards to pay for their shopping. As a means of implementing the promotional activities of their wide range of products, the organization chose to reduce the prices of the essential goods while maintaining the quality of these products. This not only increased sales of the specific goods but also created awareness to the customer on the availability of the other goods. The company has also ventured into advertisements as this notifies the current and target markets on the existence of new products (Kotler et al. 2005). Monitoring has been done on the various methods of advertisements. The costs incurred in each of them has been analysed and compared with the returns. A promotion strategy yet to be laid out is the broadband roll out. This aims at cutting down the advertisement costs and reaching more people. Another strategy that is being used to monitor these activities is the launching of the loyalty programme. This has enabled the management to keep in touch with consumers and get their feedback on the products. The organization has also chosen to use market displays in promoting the products and also opted to collaborate with other industries in the joint- industry wide promotions. All these strategies are specifically targeted at introducing existing goods to new markets. They are also used for introducing new goods to current markets.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strategies and tactics being used to monitor product, pricing and distribution decisions In keeping track of the products and their prices, the organization has strategized on market research. This has helped them in evaluating the market needs and the market prices for competing products. In offering quality products at lower prices, the organization opted to outsourcing as a strategy since it would cost less to import similar goods as compared to manufacturing. The major challenge, however, on outsourcing was the comp romise in quality contrary to their agreement with the supplier. As a means of lowering the product prices, the organization is further venturing into internet marketing. This will not the affect product prices and so will keep their prices low. Another strategy that the organization plans to use is branding. In increasing their sales, they are planning to display the country of origin of these items on each of them. This will give the customers an opportunity to compare similar products of different origins and give feedback on their preference. In making distribution decisions they rely on market research and decide on which products to be taken in which areas basing on the demand. Also through their loyalty programme, they are able to contact customers and get their views on a given product. Monitoring of marketing results against targets in the marketing plan The marketing results for the just concluded financial year are a reflection of the targets that were set for the period. The marketing department is a solid team that has not been cowed by threats posed by competitors. The main contributors to the combined growth in sales were the BBQs, accounting for 40% of the sales. The outdoor furniture was also influential, contributing 35% of the sales. The BBQ consumables settled the remaining 25% of the sales. The expansion of the business will play a significant role in increasing the sales volume. The increased sales volume will lower the average cost per unit and hence lead to an increased profit margin. This will be vital for the implementation of the guarantee offered to clients.Advertising We will write a custom report sample on Monitor Marketing Strategies and Tactics: BBQfun specifically for you for only $16.05 $11/page Learn More In marketing, it is important that clients timely receive after sales services pledged by the company. Research has indicated that honouring of pledges made to clients is an important marketing tool (Ferrell Hartline 2010). It is observed that there is an increase in the contribution of sales from BBQ consumables. This is very important to the chain stores given that the marketing strategy targets clients visiting the stores in pursuit of consumables. The recently launched program aiming at enhancing customer loyalty is bound to hit faster with increasing sales from consumables. This will attract a number of customers and hence, a vital tool for monitoring progress made by the marketing team. Monitoring of marketing revenue and costs against budget The costs for marketing of BBQfun have increased in the recent years. It is noted that, in the last financial year, a total of $290,000 went into marketing. Advertising over the radio took a significant share; having received up to $70,000. The remaining $220,000 was spent on other means of product promotion. This was indeed an increase in expenses given that a majority of the product promotion tools were being used for the fir st time. There was a significant increase in revenue for the chain stores. This is attributed to the aggressive marketing that was carried out by the marketing department. The vibrant marketing strategy facilitated the creation of greater awareness for products offered by BBQfun. It is noted that the loyalty program alone, created 70% product awareness in Brisbane. This was significant in increasing the sales which in return ensured that the chain stores still earned a considerable increment in revenue. This was important given that a number of marketing tools that were employed had not been catered for in the previous financial year’s budget.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Variations in revenue and costs against budget Analysis of the latest IBIS report for the chain industry reveals the need for care in strategy execution. There is a general increase in unemployment and the interest rates are also scaling higher. These are serious issues which are bound to affect budgetary allocations for the current and future financial years. The revenues will be negatively affected by the higher interest rates since the costs will be going up. On the other hand, unemployment will lower the purchasing power and hence an overall decrease in revenue. Conclusion BBQfun is a fast growing chain store. In order for it to go nationwide, there is a need for greater investment in marketing. The current marketing strategy has been instrumental in achieving the significant growth that has so far been registered. It is, however, important that the chain store adopts a new marketing strategy, geared at driving the company towards nationwide operation. References Ferrell, OC Ha rtline, M 2010, Marketing Strategy, Cengage Learning, Connecticut. Kotler, P, Adams, S, Brown, Armstrong, G 2005, Principles of Marketing, 3rd edition, Prentice Hall, New Jersey. This report on Monitor Marketing Strategies and Tactics: BBQfun was written and submitted by user Aarav Gray to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

8 things a great boss does for you

8 things a great boss does for you In the working world, bosses usually fall into one of three categories: bad bosses, good bosses, and bosses that are just okay. You’ve likely had one of these so far in your career. And then, once in a blue moon comes along a  great boss- one that brings out the best in you and makes showing up to work a truly valuable experience. Does your boss go above and beyond? Read on to find out what a talented and nurturing leader does daily for employees.1. Gives recognition and feedbackA great boss sets out clear expectations and then lets you know regularly how you’re doing. Are you meeting expectations? Exceeding them? Are there a few areas where you need more focus? Also, when you succeed or go above and beyond, great bosses show you they’ve seen your extra effort and that they recognize how hard you’ve been working. Without this kind of validation- even the critical feedback- how can an employee hope to grow?2. Helps you market yourselfBosses have access to all kinds of data you may not. If your boss commends you for a new initiative or for reaching a set goal, that’s good. If they help dig up the numbers, i.e. the proof of the impact your actions have made for the company or industry, then they are arming you to succeed even more. Sure, your boss knows you might use these stats to market yourself elsewhere one day, but that’s not the point- the mark of a great boss is caring about the growth and development of employees, no matter where they may land.3. Empowers you to do great thingsYou’re not just allowed to voice your concerns and frustrations as they arise, you’re invited to- no, expected to. The environment of your office is one in which employees are empowered to take on challenges of logistics, products, processes, and procedures with the aim of bettering the company for themselves and everyone else involved. Great bosses aren’t threatened by giving their employees this leeway- they know chan ge from the inside is good change.4. Runs efficient meetingsA great boss’s meetings not only are short, sweet, and to the point- they are also only called when necessary. Great bosses don’t waste their time- or anybody else’s- on time-wasting trips to the conference room where people jot down useless notes. They keep the meeting schedule lean and mean and make each moment count for something. Employees leave meetings energized and keyed up to work, rather than feeling that the same things have been rehashed a different way.5. Encourages your personal growthGreat bosses help you to further your career, even if that means you’ll take your new knowledge and experience and leave your current position or company a little sooner. They give you projects and initiatives that match your interests and ambitions so you don’t feel stuck in a rut.   They also encourage you to take risks and give you the resources and support for those risks to bear fruit for both of you.6. Stands up for work-life balanceGreat bosses dial down the micromanaging and make sure their employees aren’t going home (or coming in to work) exhausted and depleted. They encourage you to take your vacation days, to make use of wellness plans, and to take regular breaks for fresh air, food, and hydration. They want you to flourish as a whole person, not just as some employee robot on their assembly line. And they never get their panties in a bunch about how long you take for coffee breaks or lunch- as long as you get your work done well. They loosen the reins and let you find your own stride.7. Gives credit where credit is dueGreat bosses won’t take credit for your ideas when they’re reporting to  their bosses- they’ll make it clear that a good idea was yours, thereby pushing you up the ladder and commending themselves for having hired you and cultivated your talent. Giving credit is a staple trait of good leadership, but it is unfortuna tely rare.8. Creates a welcoming office cultureIn a healthy workplace, employees feel safe and heard. Great bosses create and cultivate this environment. They earn trust and help their team maintain a real sense of camaraderie. In a great office culture, failures are merely opportunities to learn. Weak links are supported and helped along the path to improvement. Team members are chosen deliberately to complement this community of learning and growth.If your boss is good, consider yourself lucky. If your boss is one of the great ones, soak up all the knowledge you can- you’ve been given a rare professional gift that you should use to your advantage!